Understand
Research the audience, goals, challenges, and existing performance.
Digital Growth Professional · Digital Marketing & Communications
Connecting strategy,
communication, and
technology to drive
measurable growth.
I’m Fidelis Okoro. I help organizations strengthen their digital presence, reach the right audiences, and turn ideas into measurable results through SEO, digital marketing, communications, and analytics.
Based in Nigeria · Available for international remote roles and projects · Working across time zones
StrategySEO & visibilityCommunicationsAnalytics
Explore the evidence Evidence in context
Selected Results
A snapshot of measurable outcomes from projects I’ve managed and contributed to.
Elites Solar World12.5%
Lower cost per messaging conversation across nine restructured Meta Ads campaigns.
13 Sep–20 Oct 2026 · 38 days versus a 30-day baseline · ₦153.63 → ₦134.45 per conversation.View case study AfriGenetry Link147,356Facebook views during the 50 Days DNA Health & Wellness Challenge.
Reported across the 50-day campaign · 2026.View campaign evidence AfriGenetry Link37.5%Reported newsletter open rate.
50 Days DNA Health & Wellness Challenge · 51 reported opens.View campaign evidenceMeta-reported messaging conversations are not verified sales.
Work across brands, communities & growing businesses
Featured case studies
Selected Work
& Case Studies
A closer look at the challenges, strategies, execution, and outcomes behind my work.
Performance Marketing & Lead Generation
Elites Solar WorldImproving Meta Ads Efficiency Through Campaign Restructuring
Restructured nine Meta Ads campaigns into a clearer investment and testing framework, improving budget allocation, campaign monitoring, and messaging performance.
12.5% lower cost per messaging conversation- My role
- Digital Marketing Specialist · campaign strategy, ad management & creative direction
- Tools & channels
- Meta Ads Manager · Facebook & Instagram ads · WhatsApp
- Period
- 13 September–20 October 2026
Integrated Digital Marketing & Communications
AfriGenetry LinkCoordinating a 50-Day Health Education and Community Campaign
Supported an international health education initiative through content, digital communications, email marketing, social engagement, and performance monitoring.
21 participants across eight countries- My role
- Digital Marketing Manager · strategy, execution & performance tracking within a shared initiative
- Tools & channels
- Mailchimp · social media platforms · campaign calendar & reporting
- Period
- 50-day campaign · 2026
Webinars & Event Communications
AfriGenetry LinkStrategic Webinar and Event Coordination and Promotion
Coordinated promotional planning, email outreach, speaker information, registered Zoom access, and live moderation for a sickle cell awareness webinar.
One expert-led webinar delivered- My role
- Digital Marketing Manager · promotion, speaker coordination & live moderation
- Tools & channels
- Zoom · email communications · promotional content
- Period
- 20 June 2026
06 project stories · strategy, execution and evidenceView All Case Studies
The person behind the work
About Fidelis
I’m Fidelis Okoro, a digital growth professional with experience across marketing strategy, SEO, paid advertising, digital communications, and analytics. I’ve worked with organisations and businesses across different sectors, combining research, creative execution, and performance measurement to support their goals.
My background in philosophy shapes how I approach problems: understanding the context, questioning assumptions, and finding practical solutions. Alongside my professional work, I continue developing my leadership and systems-thinking skills through international learning programmes.
Professional background & educationThe people behind the projects
What people I’ve
worked with say.
Perspectives from clients,
colleagues, and collaborators.
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Shared with permission.
Connected capabilities
Expertise that
connects the work.
01
Strategy & Growth
Audience research, positioning, campaign strategy, growth planning, and digital marketing roadmaps.
Explore expertise 02SEO & Visibility
Technical and on-page SEO, content optimisation, local search, AI search visibility, and website optimisation.
Explore expertise 03Marketing & Communications
Paid advertising, email, social media, content, webinars, editorial work, and community engagement.
Explore expertise 04Analytics & Optimisation
GA4, Search Console, campaign reporting, conversion tracking, performance analysis, testing, and continuous improvement.
Explore expertiseSearch, websites & measurement
SEO &
Website Growth
Practical work in technical SEO, on-page optimisation, keyword research, content strategy, local search, AI visibility, and website measurement.
AfriGenetry Link
Search visibility & technical review
Search Console monitoring, Semrush audit findings, indexing checks, website metadata, and AI search visibility samples.
Explore SEO evidence
Independent SEO samples
Keyword research & on-page content
Search demand, keyword difficulty, and content editing examples. These samples document the work rather than claim ranking or traffic gains.
Explore project samples03 / Selected work
A closer look
at the work.
Creative work, writing & the full collection
More of
My Work
Explore the craft and thinking behind the campaigns.
42 original designs
Graphic Design
Brand, campaign, social and event artwork.
View gallery
12 video edits
Video Editing
Branded introductions, storytelling and social edits.
Watch the collection7 published articles
Articles & Insights
AI search, digital visibility, heritage and inspiration.
Explore my writingSearch & websites
SEO & Website Projects
Technical findings, content research and measurement.
Explore SEO work193-page searchable portfolio
Complete Portfolio Collection
Browse the original evidence library or open the complete PDF.
Open the collectionHow I work
Clear thinking.
Practical next steps.
Understand → Prioritise → Execute → Learn
Prioritise
Identify the opportunities most likely to create meaningful progress.
Execute
Implement the strategy through coordinated, practical action.
Learn
Measure results, identify what works, and improve the next iteration.
Tools I work with
A few of my everyday tools.
Google Search Console
Google Analytics 4
Semrush
Google Ads
Meta Ads
Mailchimp
WordPress
Canva
Professional development
View Certifications and Trainings
Explore all 14 individual certificates
07 / Let’s connect
Available for remote collaborationsHave a project
in mind?
Whether you’re hiring for a digital marketing role, exploring a project, or looking for someone to strengthen your digital presence, I’d be glad to hear from you.
Start a conversation Download CV