Campaign strategy & delivery
Audience research, integrated campaign planning, project coordination and channel execution.
Fidelis Okoro · Digital Growth Professional
Digital Marketing &
Communications Portfolio.
I turn complex ideas into clear campaigns, useful content and coordinated digital experiences. My work connects strategy with execution across nonprofit communications, paid acquisition, search, email, social media, websites and virtual events.
Content & communications
Educational writing, editorial review, social publishing, newsletters and creative production.
Acquisition & search
Google Ads, Meta Ads, SEO, AEO and AI search optimization, website messaging and conversion paths.
Events & measurement
Webinar promotion, speaker coordination, live delivery, analytics and actionable reporting.
Featured campaign results
Results, with
the right context.
Reported outcomes from two documented campaigns. Each result links to its full project context.
Elites Solar World · 38-day implementation12.5%
lower cost per messaging conversation
Case study Elites Solar World · versus the 30-day baseline25.1%more messaging conversations per day
Case study Elites Solar World · 38 days · nine campaigns4,207Meta-reported messaging conversations
Case study AfriGenetry Link · 50 Days DNA Challenge147,356Facebook views
Case study AfriGenetry Link · 50 Days DNA Challenge37.5%newsletter open rate
Case study AfriGenetry Link · 50 Days DNA Challenge21participants across eight countries
Case studyMessaging conversations are Meta-reported starts, not verified sales. Platform views, reach and impressions are distinct measures.
Featured campaigns & case studies
From the brief
to the evidence.
Three projects showing planning, content, acquisition, coordination and measurement.
Paid media & acquisition
Elites Solar World
Nine campaigns. A clearer investment plan.
Audit, restructuring, targeting, creative tests and retargeting, with WhatsApp as the enquiry destination.
12.5% lower cost per conversationRead the full case study
Integrated campaign
AfriGenetry Link
50 days of education and community engagement.
Weekly content themes, social and email distribution, creative coordination and performance reporting.
21 participants · eight countriesRead the full case study
Webinar & event communications
AfriGenetry Link
From expert-led discussion to coordinated delivery.
A promotional content plan, email outreach, speaker coordination, registered Zoom access and live moderation.
14 reported participants/attendeesRead the full case studyEmail marketing & audience engagement
Messages that give
people a next step.
Newsletter strategy, audience-focused copy, Mailchimp execution, campaign promotion and performance review.
Plan. Write. Send. Review.
I developed newsletters and campaign communications for AfriGenetry Link, connecting educational content, community updates and event invitations with clear calls to action.
- Plan the content around the audience and campaign objective.
- Write and organize the copy, creative and next step.
- Prepare campaigns in Mailchimp and coordinate promotion and follow-up messaging.
- Review delivery, opens and clicks to inform subsequent communication.
50 Days DNA Challenge · Newsletter reporting
37.5%open rate4.4%click rate
These are campaign newsletter figures. The design samples below illustrate separate newsletters and are not assigned these results.
Dallas event newsletter
An October newsletter design inviting families, community members and partners to register for the Dallas Community DNA Pop-Up. The event message, timing and registration call to action were brought into one clear layout.
Explore the original work samples
July newsletter banner
A branded opening for heritage, health and community updates, created for AfriGenetry Link’s newsletter readership. This sample demonstrates editorial presentation and visual consistency.
Explore the original work samplesWebinars & virtual events
The campaign starts
before the live event.
Marketing and digital delivery support for 12+ virtual events, working with leadership, speakers and creative contributors.
Featured event · 20 June 2026
Sickle Cell Disease Awareness & Prevention Webinar
I led promotional planning and supported content, email outreach and registered audience acquisition, then coordinated speakers, Zoom delivery and live moderation with the marketing team and Health and Genomics Board.
14reported participants/attendees
Explore the webinar case studySee the original promotional and educational materials - BeforeContent plan, speaker information, invitations, reminders and registration communications.
- DuringZoom coordination and moderation; Eventbrite and StreamYard used across other event workflows.
- AfterContent distribution, audience follow-up and campaign reporting.
Voices That Matter · Monthly initiative
I introduced this AfriGenetry Link initiative to connect the organization with speakers and experts in DNA, genetic health, ancestry and family history. Explore the series materials and my contribution to speaker engagement and live event coordination.
Explore the initiative
The Great Reconnection · Project 12 Million
A collaborative AfriGenetry Link fundraising project. As Digital Marketing Manager, I contributed to planning, promotion and live event coordination, and created campaign graphics and videos.
Explore the fundraising case studyContent development & editorial experience
Make the subject clear.
Keep the voice consistent.
Writing, editing and production across nonprofit education, legal and cultural commentary, search, websites and social content.
AfriGenetry Link
Educational communications
Articles, newsletters, captions, program pages and speaker promotions translating heritage and health topics into accessible content.
Read published articlesFOREVER LEGAL
Editorial voice & cultural context
Social copy, carousels, scripts and YouTube publishing assets for THE ELITE BLOG and FOREVER INSIDER, with detailed attention to brand voice, clarity and revision.
Explore editorial and creative samplesVEKSRA · Founder project
Search education & website content
Published writing on SEO and AI search, alongside service positioning, website copy and educational resources for my own agency venture.
Explore AI-search writingAnalytics, reporting & optimization
Measure the work.
Use it to decide.
GA4, Search Console, Google Tag Manager, Meta Ads Manager, Google Ads, Looker Studio and Mailchimp form part of my documented measurement toolkit.
Reporting that connects evidence and decisions
Elites Solar World · Paid acquisition
From competing campaigns to a clearer structure.
- Measured
- Product-level conversation volume, cost and daily delivery across nine Meta campaigns.
- Revealed
- Uneven performance and competing budget demands made scaling decisions unclear.
- Action
- Restructured core campaigns, controlled tests and retargeting; reviewed offers and creative against reporting.
- Result
- 12.5% lower cost per conversation and 25.1% more daily conversations across the documented comparison.
AfriGenetry Link · Campaign reporting
Make channel activity and audience response visible.
- Measured
- Platform views, reach, impressions, newsletter engagement and weekly participant responses.
- Revealed
- Digital distribution and participant-reported actions described different parts of the campaign.
- Action
- Reported each measure separately, alongside countries represented and the weekly campaign themes.
- Result
- A documented account of 21 participants across eight countries, channel performance and reported actions, without combining them into a unique-audience total.
GA4: audience and engagement context
A website reporting snapshot showing user activity, engagement and geography. I use these views to investigate channel and landing-page questions; this screenshot alone does not establish a campaign uplift.
Explore the original work samples
Search Console: search visibility
Query, page, click and impression evidence supports SEO monitoring and content priorities. Tracking and tag reviews are considered separately from verified business outcomes.
Explore SEO and tracking samplesCross-functional collaboration & project coordination
Keep the people
and the work connected.
Working with organizational leadership, program and operations teams, subject-matter experts, speakers, designers and video contributors.
A practical delivery workflow.
- Clarify the briefAgree the audience, message, deliverables and next action with leadership and program stakeholders.
- Coordinate the inputsBring together speaker information, subject-matter review, copy and creative requirements.
- Track deliveryOrganize content calendars, production tasks, review steps and publishing timelines.
- Review and hand overDocument performance, next steps and ownership across social, creative, website, SEO and advertising workstreams.
Notion and Google Sheets samples show the communications workspace and campaign calendar. My earlier Arise and Achieve work also used Trello for editorial planning and publication workflows.
50 Days campaign publishing calendar
Weekly themes, audience tasks, content formats and publishing status kept the communications work organized across the campaign.
Explore the original work samplesExplore the existing collection
Find the evidence
that matters to you.
These links connect to the existing case studies and galleries, keeping each project in its original context.
Integrated marketing campaigns
Strategy, delivery and results
Content strategy & communications
Writing and editorial work
SEO & organic growth
Search visibility and optimization
Paid media & lead generation
Campaigns and enquiry generation
Email marketing
Newsletters and engagement
Webinars & virtual events
Promotion and coordinated delivery
Social media & LinkedIn
Publishing and audience development
Analytics & reporting
Evidence behind decisions
Website management
Content and website operations
Graphic design & video editing
Authentic creative collections
Available for remote collaborations
Bring clarity
to your next campaign.
Let’s talk about your audience, the message and the work ahead.
LinkedIn & social audience development
Useful content.
A clear audience.
Organizational page management, content planning, distribution and reporting across LinkedIn and other social channels.
Connect the message to the reader.
At AfriGenetry Link, I planned educational posts, speaker promotions, program updates and recruitment messages for people interested in heritage, health and community participation.
50 Days DNA Challenge · LinkedIn
4,910campaign impressionsCampaign-level impressions, not follower growth or a profile-optimization result. The dashboard sample below covers a separate reporting snapshot.
View campaign contextPage management and performance
A page dashboard distinguishing search appearances, new followers, post impressions and visitors. Each measure answers a different audience-development question.
Explore the original work samplesVolunteer recruitment on LinkedIn
A published organizational post connecting the Dallas event’s community purpose with a specific invitation to volunteer.
Explore the original work samples