Sickle Cell Disease Awareness & Prevention Webinar

Turning a specialized health topic into an accessible expert-led webinar, from promotional planning and registration messaging to speaker coordination and live moderation.

My role: Digital Marketing Manager
Event date & format: 20 June 2026 · Registered Zoom webinar

Content strategy
Webinar promotion
Email marketing
Speaker coordination
Zoom delivery
Live moderation

Explore the event View the materials

Explore the original event materials

14reported participants/attendees

1registered Zoom webinar

3speakers featured in promotional materials

The objective

Support an accessible expert-led discussion on sickle cell awareness and prevention for a global audience, with particular focus on people of African descent.

My contribution

I led the promotional content plan and strategy, supported content creation and email promotion, worked on registered audience acquisition, coordinated speakers, and managed Zoom coordination and live moderation.

The outcome

One registered webinar was delivered on 20 June 2026, with 14 reported participants/attendees. The campaign combined educational content, registration-focused promotion and coordinated event delivery.

The work behind the outcome

Audience, decisions
and delivery.

A global audience, particularly people of African descent, invited to an expert-led conversation about sickle cell awareness and prevention. Participation required advance registration.

My responsibilities

Lead the promotional content plan and outreach strategy.
Support educational content and email promotion.
Coordinate speaker information and registration messaging.
Manage Zoom coordination and moderate the live webinar.

Channels & working tools

Promotional flyers & educational assets
Email promotion
Registration QR codes
Zoom registration & delivery

Working with others

I worked with the marketing team and AfriGenetry Link’s Health and Genomics Board. Speaker coordination included Obi Light Ogbonnia and Dr. Annerin Maxwell; promotional materials also featured Dr. Sarah Nabukera, Director of Health and Genomics.

Position the message

Use approachable language, an educational theme and a clear invitation to learn, connect and take action.

Make registration clear

Promotional flyers identified the event as free, introduced the speakers and included a registration QR code and international time-zone information.

Coordinate the live experience

Bring speaker preparation, registered Zoom access and live moderation together, working across marketing and subject-matter teams.

Outcome & learning

This project demonstrates the practical coordination behind an educational event: clear messaging, accessible registration, expert involvement and live delivery. The documented outcome is 14 reported participants/attendees; wider engagement and downstream health outcomes were not measured in the supplied case study.

Selected event materials