AfriGenetry LinkFundraising campaign · Project 12 Million
As part of AfriGenetry Link’s team, I helped plan and promote a fundraising campaign connecting heritage, DNA access and community participation. My role combined campaign planning, graphic design, video production and live event coordination.
The Great Reconnection, also known as Project 12 Million, is an AfriGenetry Link fundraising initiative supporting DNA access and connections between African and diaspora communities. The campaign used a $12 donation appeal to give supporters a clear entry point.
As Digital Marketing Manager, I contributed to the campaign’s planning and promotion, created the graphics and videos shown here, and coordinated the live event experience with the wider team.
Connect a complex subject to a clear fundraising purpose. The creative work needed to explain the idea, invite people into the conversation and make the donation message easy to understand.
The work behind the outcome
African and diaspora communities, heritage-focused audiences and potential supporters interested in DNA access, family history and reconnection.
This was an AfriGenetry Link initiative developed and delivered with the wider team. I worked within that shared project as Digital Marketing Manager, contributing planning, promotion, creative production and live event coordination.
The campaign plan connected identity, heritage and DNA access with an invitation to support the work. I contributed to planning how that purpose would be communicated.
I translated the campaign message into fundraising graphics and short-form videos. The supplied work pairs storytelling with a recognizable $12 donation appeal and website or QR-code prompts.
Live discussion materials introduced the topic, event date and social platforms. I contributed to promotion and coordinated the live event experience with the project team.
Delivery & reflection
The work connected campaign planning with practical creative production and live delivery. A consistent message across graphics, video and event promotion helped present the fundraising purpose clearly while supporting a coordinated team workflow.
Selected campaign materials
Explore selected graphics by category, or open a sample to enlarge it and browse the collection.
6 graphics
Campaign films
Two short-form videos I created for the campaign. Use the player controls to watch, pause, change volume or enter fullscreen.
51 seconds · Video creation & editing
A short-form campaign film using historical imagery and present-day identity themes to introduce the idea of reconnection. Created and edited by Fidelis Okoro for AfriGenetry Link.
Open video in a new tab (opens in a new tab)37 seconds · Video creation & editing
A companion campaign video connecting family history, belonging and diaspora identity to the fundraising story. Created and edited by Fidelis Okoro for AfriGenetry Link.
Open video in a new tab (opens in a new tab)