The brief
Bring visual consistency to a nonprofit connecting heritage, DNA, health, and community across its communications.
AfriGenetry LinkCreating a usable brand guidelines system
A consistent visual language for heritage, health, and community communications.
- My role
- Brand kit & guidelines designer
- Project scope
- Guidelines for an existing identity
- Brand kit
- Logo usage guidance
- Color & typography
- Visual motifs
- Campaign applications
My approach
Working with the existing logo, I developed a brand kit and guidelines covering logo variants, a five-color palette, typography, imagery, and a reusable motif library.
The outcome
A repeatable visual system for educational, event, and community messages, supported by campaign applications showing the direction in use.
My work covers the brand kit and guidelines. AfriGenetry Link’s original logo was an existing mark and is not claimed as my design.
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Inside the study
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