The challenge
Nine product campaigns competed for budget. Rising message costs and uneven results made it difficult to decide which offers deserved more spend.
Elites Solar WorldImproving Meta Ads campaign efficiency
A clearer structure for nine product campaigns, combining core offers, controlled testing, and retargeting.
- My role
- Campaign strategy, ad management & creative direction
- Project period
- 13 September – 20 October 2026
- Performance audit
- Campaign restructuring
- Budget allocation
- Creative & copy
- Retargeting
- Testing & reporting
12.5%lower cost per conversation
25.1%more conversations per day
4,207conversations over 38 days
My approach
I reorganized the account into four core campaigns, four products tested in 10-day rotations, and a retargeting campaign. Historical performance and business priorities guided budget decisions.
The result
Cost per conversation fell from ₦153.63 to ₦134.45. Daily conversations increased from 88.5 to 110.7 while daily spend increased by 9.4%. The rotation also identified which offers to continue, redesign, or stop.
Conversation volume is compared per day across a 30-day baseline and the 38-day implementation. Conversations are Meta-reported starts. Sales and revenue were not verified because WhatsApp outcome data was unavailable.
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Inside the study
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